Phang Nga Tourism Situation: International Market (October – December 2025)

Phang Nga Tourism Situation: International Market (October – December 2025)

There were 711,093 international visitors traveling to Phang Nga, a decrease of 0.08% compared to the same period in 2024. This generated a total revenue of 11,726.71 million Baht, a decrease of 0.04% compared to the same period in 2024.

For the nationalities of international tourists entering Phang Nga, the top 10 were: German, British, Russian, Israeli, French, Australian, Swedish, Indian, American, and South Korean, respectively. The region with the highest proportion of tourists was Europe, accounting for 69.5%.

Supporting factors for international tourists traveling to Thailand came from Forward Booking data, which found growth in several markets. The markets with the highest increase in bookings were Israel, the UK, the USA, Russia, Italy, and China. This includes the expansion of new flight routes into Thailand, both long-haul and short-haul, flying directly to Bangkok, Krabi, Chiang Mai, Phuket, Koh Samui, and Chiang Rai, resulting in a continuous recovery of seat capacity. Additionally, there are factors from the promotion of Thailand's international image, such as being ranked as one of the countries with the best food in the world by Conde Nast Traveller magazine. However,

Obstacles affecting tourism include concerns over the global economic situation with risks of slowdown or recession, exchange rate fluctuations, decreased purchasing power of tourists, and more cautious spending behavior. Furthermore, there has been an adjustment of the "Mood & Tone" and a reduction in event formats as Thailand is in a period of mourning.

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